Vespa has always inspired the imagination of artists, fashion designers and designers around the world. In recent years, big names such as Giorgio Armani, Christian Dior and Sean Wotherspoon have managed to combine Vespa’s unmistakable style with their creativity, creating exclusive collections. This year it is the turn of an extraordinary collaboration, unprecedented on the global pop scene: Justin Bieber, an international music star with millions of fans all over the world, and Vespa unveil JUSTIN BIEBER X VESPA, a new, exclusive Vespa model personally conceived and designed by the pop star. Bieber’s passion for Vespa is well known: “The first time I rode a Vespa was somewhere in Europe, probably in London or Paris. I remember seeing a Vespa and thinking: I want to ride one! A unique experience. The wind running through my hair, the incredible feeling of freedom… it was fun,” comments Justin Bieber. Glamorous and timeless, the new Vespa conceived by Justin Bieber is an expression of his creativity, from which something unique always arises and becomes pure inspiration. “I love Vespa, and collaborating with such an iconic brand is really cool. Having the chance to express myself, whether through art, music, images or aesthetics, creating something from nothing, is a part of me. Because the goal, in creation and design, is always to give your own personal touch to things,” said Justin Bieber.
Monochrome is the stylistic concept that characterises the Vespa signed by Bieber. The colour white, chosen by the global pop star, unites all the elements of the new Vespa Sprint: from the seat to the grips, all the way to the spokes of the wheels. Tone on tone are also the brand’s logo and the flames drawn on the bodywork of the vehicle; a touch that the artist wanted to add to represent the creative drive, the dynamism and the vitality, values shared by Bieber and Vespa. JUSTIN BIEBER X VESPA is offered in the classic 125cc engine version, developed in line with the strictest environmental regulations. The very youthful lines of the bodywork make up a light but protective body, while the handlebar, marked by the unmistakable and evocative rectangular headlight, houses a state-of-the-art full-colour TFT multifunction display, connectable to all the functions of the smartphone. The Full-LED lights and the spectacular 12” wheels are unmistakable signs of style and technology. A limited and exclusive edition, accompanied by a collection of equally irresistible accessories. Bag, gloves and helmet in total white, with the addition of the real “Justin spin”, the flames, will make the Vespa experience even cooler!
More info at: www.vespa.com/it_IT/justin-bieber-for-vespa
