After the success achieved with the pre-booking dedicated to the Nuova 500 “la Prima” cabrio (numbered edition), presented last March in Milan and now sold out, the Nuova 500 range expands with the second “Launch Edition”, the Nuova 500 “la Prima” saloon, which skilfully combines the new “electric and sustainable” soul of the third generation of the 500 with the unmistakable design and attention to detail of the Fiat icon, typical of the best “Made in Italy” products. The new line is even softer and more rounded than the previous generation; the Nuova 500 “la Prima” keeps the famous cheeky air of the “Cinquino”, an icon with a unique character within the world automotive scene, which brings a smile of complicity and cheer to those who every day face urban settings with increasingly complex and, in some cases, even restricted traffic. In short, at the moment when mobility is called to be more sustainable, connected and autonomous, the Fiat 500 comes into play once again with its third generation, bringing with it design and driving pleasure: this is not a simple revolution, but the “re-incarnation” of a spirit, the one that can inspire renewal. For a true revolution, in fact, rules and regulations are not enough; something iconic and beautiful is needed: the Nuova Fiat 500. Just as happened in the post-war years, when the first generation of the Cinquino gave rise to mass mobility, so it happens today with the Nuova 500, which conveys positivity and joie de vivre, offering a new dimension and character to electric urban mobility.
The price of the Nuova 500 “la Prima” saloon, including easyWallbox, is 36'990.- CHF.
