Like the convertible and sedan, the New 500 3 + 1 will be presented in the opening version “la Prima”, which is characterized by style, exclusivity, technology and connectivity.

It's clearly a 500 and as such the others can't ignore the style and attention to detail. Three starting colors: rose gold - glacier blue - onyx black. The newcomer is characterized by a number of exclusive details: full LED headlights in "Infinity" design, two-tone 17-inch diamond wheels and chrome inserts on the windows and on the side. Eco-leather seats, dashboard and steering wheel, Fiat monogram on the seats, two-tone steering wheel and special “La Prima” plate on the pillar. For comfort, the front seats can be adjusted in six directions, the interior rearview mirror is electrochromic and the parking sensors are 360 ​​° "drone view".

"La Prima" is equipped with the most advanced ADAS systems available:

Intelligent adaptive cruise control (iACC) and lane centering
Traffic sign recognition
Autonomous emergency brake with pedestrian and cyclist detection
Intelligent speed assistant
Lane control
High resolution rear view camera with dynamic grids
360 ° parking sensors and urban blind spots
Twilight sensors and automatic high beam
Emergency call
Electronic parking brake

The automatic air conditioning is just as standard as the portable pebble key, the 85 kW quick charge and the 11 kW mode 3 cable for charging at home or abroad. For the first time in a vehicle in the city car segment, it is also equipped with level 2 autonomous driving.

For the New 500, a new generation of objects and accessories with a contemporary style has been developed, inspired by the concepts of aesthetics and ethics, and a result of the collaboration between Centro Stile, designers and stylists. The collection, which perfectly reflects the philosophy of the 500, combines the values ​​of beauty and transformation into everyday accessories that celebrate the style, design and inimitable personality of the Fiat city car, but always with a view to the future. This attention to sustainability has led to the choice of organic cotton for the sweatshirts and t-shirts, recycled and vegan materials for the bags and accessories, and Licensing has led Fiat to partner with brands like Wrad, who produce graphite in the production of graphite reuse electrodes for dyeing clothes; Sarabanda, which makes a children's line from organic cotton; o Carpisa, which makes trolleys by recycling plastic bottles.

Ask your local dealer when and where you can test them. Search under Fiat Switzerland