The “Casa 500” is, as the name suggests, an exclusive meeting place that Fiat has set up in the heart of Zurich. The prestigious Swiss department store, also known as “The house of brands”, was yesterday, and will be until 18 October, the stage for an important “premiere”: thirty selected Swiss influencers, in fact, led by Sindi Arifi, our ambassador for the New Fiat 500, were able to admire and photograph, during a cocktail in the name of Made in Italy, the car that, even before its official launch, is generating enormous interest from the media and above all from the public, becoming, even before being on the market, the new icon of the Fiat house. Campari and Acqua di Parma, longstanding symbols of Italian taste, elegance and passion, were not missing from this important event. And what better location than Jelmoli, the luxury mall par excellence, to admire the New 500? The showroom specially set up during the first half of October will satisfy the curiosity of all those who are sensitive to environmental issues but are nonetheless lovers of design, of the spirit of the dolce vita and of technological content.
Presenting the New Fiat 500 in Swiss preview at Jelmoli represents a perfectly coherent choice: it is the meeting of the world of beauty, exclusivity and innovation, but also a unique opportunity to admire in preview the future of the beloved Italian icon, now fully electric. During the eighteen days of the exhibition, a contest and various social media activities are planned. The best photos shared with the hashtag #Casa500 can win one of the five exclusive Jelmoli gift cards.
