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From Zucchero's concert to the heart of Salento, the competition taking the winner on holiday to Borgoterra.

On the occasion of Zucchero "Sugar" Fornaciari's concert in Zurich, the audience had the opportunity to participate in a truly special competition: Win a week's stay in Salento at Borgoterra, in Martano (LE).
From Zucchero's concert to the heart of Salento, the competition taking the winner on holiday to Borgoterra.
September 18, 2026
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From Zucchero's concert to the heart of Salento, the competition taking the winner on holiday to Borgoterra.

A week in Salento, among ancient dwellings, sea, culture and Apulian flavours: this was the prize of the competition on the occasion of Zucchero's concert in Zurich.

Locandina concorso per vincere una settimana in Salento a Borgoterra con concerti italiani in Svizzera
Poster of the competition offering a week at Borgoterra in Salento, linked to tickets for Italian concerts in Switzerland

A prize that represents not only a holiday, but the opportunity to experience a territory rich in history, traditions, nature, gastronomy and culture.

Borgoterra: living Salento, not just staying there

In the historic centre of Martano, Borgoterra is a characteristic hotel. Its dwellings are housed in historic buildings, some dating back to the 18th century, recovered and restored while maintaining the connection with the architecture and history of the place.

Borgoterra's philosophy is to offer visitors something different from a traditional hotel stay: living the village, entering its atmosphere and feeling part of the place. The ancient dwellings, the streets of the historic centre, the slower rhythms and the traditions of Grecìa Salentina thus become an integral part of the holiday.

It is a way of travelling particularly suited to those who want to discover Salento by going beyond the best-known destinations.

A week to discover an extraordinary territory

The competition winner will have the opportunity to use the week's stay as a starting point to explore  some of the most fascinating locations in Salento.

Acque cristalline e scogliere della costa del SalentoImage by galbamania85 from Pixabay
Crystal-clear waters and cliffs of the Salento coast.

Salento is not just sea.

It is also olive oil, bread, homemade pasta, frise, pasticciotti, Apulian wines and traditional cuisine. It is the pleasure of sitting at the table without haste and discovering flavours that tell the story of a land. And it is precisely this combination of experiences that makes a holiday at Borgoterra special: the possibility of having a base in the heart of the territory and, from there, setting off each day to discover a different Salento: transforming the stay into an experience.

And for the lucky winner, that music heard in Zurich will now be transformed into a journey to the heart of Apulia. To discover Borgoterra and its dwellings in the historic centre of Martano: www.borgoterra.com

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