Basel, June 2025 – In the vibrant heart of Basel, where architectural elegance meets international flair, Technogym is opening a new chapter for wellness and lifestyle enthusiasts. The brand has officially launched its Pop Up Boutique at Freie Strasse 84, one of Switzerland’s most prestigious shopping addresses.
Since May 22, this elegant and immersive space, grounded in the philosophy of “Healthness,” welcomes fitness lovers, professionals and curious passersby to discover the Technogym universe, a global reference in wellness design.
The Pop Up Boutique is more than a showroom. It is a living experience, a place where aesthetics and functionality meet in a contemporary and inspiring atmosphere. Visitors can explore Technogym’s iconic products, enjoy personalized training sessions with Master Trainers, and attend exclusive events and talks on wellness, innovation and lifestyle.
"This space is more than a display area – it's a meeting point for people, ideas and wellness visions," says Andrea Matteucci, CEO of Technogym Switzerland. "We are proud to bring Technogym’s vision to life in Basel, one of Europe’s most culturally vibrant cities."
In addition to the store opening, Technogym has launched an official Instagram presence in Switzerland: @technogym_switzerland
This platform is designed to connect directly with the Swiss audience through locally inspired content. It features highlights of installations in Switzerland, product updates, partner collaborations and wellness lifestyle inspiration – all presented in the distinctive Technogym aesthetic and tone.
With the launch of its Basel Pop Up Store and the Instagram channel, Technogym continues its mission to create authentic connections between fitness, design and local culture. The aim is to promote an active, mindful and inspiring lifestyle, both in the real world and online.
Technogym Pop-Up Store
Freie Strasse 84
4051 Basel
Telephone: 061 501 41 70
Opening Hours:
Monday-Friday 9:30-18:30
Saturday 9:30-17:00
Website: www.technogym.com/en-CH
