Versace, the legendary fashion label known for its bold style and timeless glamour, announces the launch of its new fragrance: Versace Eros Energy. In a perfect blend of sensuality and freshness, this new scent is set to become a must-have for lovers of perfumery and fashion. The face of this launch campaign is the actor and style icon Channing Tatum, who perfectly embodies the values of energy and virility of the new fragrance.
Versace Eros Energy stands out for its fresh and enveloping olfactory composition, conceived to evoke a sensation of vitality and passion. The top notes open with a burst of citrus, including lemon and grapefruit, creating a bright and sparkling start. The heart of the fragrance reveals shades of mint and spices, while the base is dominated by woods and amber notes, giving the scent an irresistible depth and sensuality.
The choice of Channing Tatum as the face of Eros Energy is no accident. The actor, known for his charismatic roles and sculpted physique, perfectly represents the idea of strength and passion that Versace wants to convey with this essence. In the campaign images, Tatum appears in breathtaking settings, bathed in a warm and radiant light, evoking a sense of freedom and adventure.
“Being chosen by Versace to represent Eros Energy is an honour,” Tatum said in a recent interview. “This fragrance embodies the strength and the energy that I myself try to express in my daily life. It is extremely fresh, vibrant, and it carries with it a feeling of optimism that is contagious.”
The launch of Versace Eros Energy promises to be a spectacular event, reflecting the bold character of the label. For its debut, Versace has planned a series of exclusive events in selected locations, which will include immersive experiences and audience engagement activities.
Versace Eros Energy will be available in selected perfumeries and online from 1 October 2024. With its blend of elegance and freshness, this new fragrance not only enriches the already wide range of Versace scents, but also invites those who wear it to express their authenticity and their inner power.
With Versace Eros Energy and Channing Tatum as the face of the campaign, the label is preparing to dominate the perfumery market with a proposition that celebrates vitality, sensuality and innovation. This new fragrance is shaping up as a symbol of freshness and boldness, perfect for every man who wants to leave a lasting mark. All that remains is to wait for 1 October to discover the new olfactory chapter of the historic Italian maison.
