Before the official launch, the New Fiat 500 “La Prima” is presented in the heart of Zurich, on Bahnhofstrasse, in a setting worthy of its exclusivity: the prestigious Jelmoli department store. The Casa 500 is located on the ground floor, at the Löwenstrasse entrance, and can be visited from today until 18 October during opening hours.

After the success of the Nuova 500 “la Prima” cabrio in a limited and numbered edition, pre-booking for the Nuova 500 “la Prima” in the saloon version starts today.